Web design in Poynton, from £399

Poynton is a commuter town of about 14,000 on the edge of Greater Manchester, and its customers cross the county line without thinking about it. Higher Poynton, Adlington and Woodford sit around the town, with Bramhall and Hazel Grove a few minutes north. A plumber, a tutor or a cleaner based here usually works across all of them, so the site should name all of them. “Web design poynton” gets about 10 searches a month. The bigger prize is the searches behind local trades, and few of the results are written for Poynton itself.

The town centre runs along Park Lane, with independent shops, cafés and takeaways around the shared space junction that replaced the traffic lights in 2011. Many residents commute to Manchester, Stockport or the airport, so local businesses win custom from people who check them on a phone after work. Families visiting Lyme Park or walking the Middlewood Way and the canal at Higher Poynton add weekend trade for cafés and pubs. For most Poynton firms, five pages with clear services, prices, the areas covered and an email form is the right size, and the care plan adds a new page each month as the business grows.